The Bioreactive Concert


For Pepsi at SXSW 2014, Lightwave created a bioreactive concert environment powered by human energy. We used the biodata gathered from the crowd to power interactive experiences and control the environment - lighting, smoke machines, CO2 cannons, bubble machines - all trigged by the crowd’s physical behavior. This also created the most robust analytics ever possible into the audience’s response to the event and product in this environment.