The Pulse of Cannes
For the Cannes Innovation Lions in 2015, Lightwave and Mindshare partnered to give a keynote on the future of biometric data and the importance of being human in an age of technology. To prove that this future was a reality now, we built the first biometric event app for Apple Watch and iPhone that measured and visualized participants experiences at the festival.
Over 100 Cannes Lions attendees participated in the program, contributing to 20 million data points across heart rate, location, movement, and much more. This data was beautifully visualized on the mobile and watch for each participant, and also aggregated to allow us to glean experiential insights into the festival.