Closer with Google+

 

For the closing party of the International Music Summit, Lightwave, in partnership with Google, enabled a live music experience that was rooted in data. Participants Google+ accounts were linked directly to biometric wristbands that gave the performers real-time insights about the crowd’s experience and powered dynamic visualizations.

Each participant received a personalized report of their experience directly to their Google+ page, including their peak moments and most emotional reactions to the music played during the set.