Move with the Music

 

Degree, as part of their #EVERYMOVECOUNTS campaign, tasked us with the challenge of showing people that movement isn’t just about fitness. That the more you move in everyday live - at concerts, with friends, watching sports - the more you get out of these experiences.

We brought this to live with the Move With The Music series - three Lightwave enabled concerts that celebrated the connection between an audience and an artist. For the first time, the performers themselves were also hooked up to Lightwave and the relationship felt between fans and their hero was visualized in real-time during the concerts, and streamed online and in Times Square for the whole world to see.