NCAA Men's Basketball Championships


Long term Lightwave partner Degree tasked us with the challenge of evolving their NCAA sponsorship into meaningful content opportunities to radically increase their share of voice.

For the first time, we were able to measure the impact of fan passion on the narrative of a game. We were able to celebrate the dedication of our 12th men and women in a new and unique way and shine a spotlight on a hugely important part of the game that has previously gone untouched.