So You Think You Can Dance

 

Degree wanted to capitalize on their partnership with hit FOX television show So You Think You Can Dance by doing something truly innovative - using Lightwave technology to unveil what actually happens in the mind and body of an elite dancer - and broadcasting it.

Lightwave equipped 20 dancers with devices, measuring everything from G-Force to Galvanic Skin Response. The resulting information was turned into beautiful graphics and integrated into the broadcast, as well as being supported by a social activation, #dancebreak, which dived deeper into the actions of one elite dancer across 6 episodes.