The Body's Truth
TED is one of the most prestigious events of the year, where the world’s thinkers and doers come together to think big. For this year’s conference, we explored the divide between our self-perception and the truth that our bodies reveal.
Guests answered a brief profile survey, and Lightwave biometric technology was used to measure physiological responses to stimuli. We used this data to visualize the discrepancies and similarities, both at an individual level and as an aggregate of all participants, to tell a broader story about humans and truth. One of this year’s biggest attractions, more than 800 people, half of TED’s attendees, participated in this Lightwave experience.