The Revenant

 

To promote their upcoming epic, The Revenant, and give it relevance to a younger more tech-savvy audience, 20th Century Fox worked with Lightwave to prove just how emotionally intense watching the film really is.

Lightwave equipped 100 viewers across 4 cities with custom hardware, and then processed the resulting biometric data to find insights like the number of fight or flight responses they experienced and the amount of time they spent transfixed. All of these findings were turned into beautiful data visualizations shared across social and PR.