Feel Wimbledon

 

Jaguar hired Lightwave to turn their inaugural sponsorship of one of sports most prestigious events into a reason to get the whole world talking. By installing ambient sensors throughout the Wimbledon grounds and deploying wearables onto spectators, we were able to communicate for the first time what it felt like to experience the championships - creating content that lived across 7 different media channels.

The Lightwave activation won Jaguar the highest social share of voice of any brand throughout the tournament and over 250 pieces of earned media.